Our Occasion Wear Collection

From weddings to galas, birthdays to baby showers, Betty & Jane Boutique has the occasion wear you need for life's special moments.

Our Apex, NC boutique carries a thoughtfully curated selection of dresses for every type of event, in a range of price points, sizes, and styles.

As Western Wake's premier occasion wear store, we pride ourselves on personalized service and an inventory that's constantly refreshed with new arrivals. Whether you need something for a milestone celebration or a last-minute invite, our stylists will help you find the perfect dress for your next "yes" RSVP.

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128 products

A model poses in a stunning lavender gown featuring a corset bodice, sleek silhouette, and a thigh-high slit.
Ellie Wilde Ellie Wilde EW36021 | Lavender Frost
$419.00
$419.00
A model showcases a stunning royal blue gown featuring a fitted bodice and a dramatic front slit, perfect for formal occasions like prom, galas, or black tie weddings.
Ellie Wilde Ellie Wilde EW36021 | Royal Blue
$419.00
$419.00
A model poses in a vibrant hot pink off-the-shoulder gown featuring three-dimensional flower lace straps and a front slit, showcasing a layered ruffled skirt.
Ellie Wilde Ellie Wilde EW37108 | Hot Pink
$609.00
$609.00
A model showcases a stunning off-the-shoulder gown in a soft sage color, featuring intricate three-dimensional floral lace detailing and a dramatic front slit.
Ellie Wilde Ellie Wilde EW35101 | Sage
$545.00
$545.00
A model poses in a stunning off-the-shoulder blue gown with intricate lace detailing and a corset bodice.
Ellie Wilde Ellie Wilde EW37028 | Dusk
$589.00
$589.00
A woman poses in an elegant floral gown with a fitted bodice and flowing skirt, featuring a unique neckline with fabric details.
Abbey Glass Victoria Gown Blush Pansy Vine Organza
$395.00
$395.00
A model showcases a stunning teal blue gown with an off-the-shoulder neckline and intricate hand-beaded floral designs. Perfect for events like galas or weddings, this elegant dress is conveniently available near Apex, Cary, and Raleigh.
THEIA Turin Beaded Off Shoulder Gown
$995.00
$995.00
A model showcases a stunning floor-length gown in vivid berry with a rose bouquet print, perfect for formal occasions like a black tie wedding or gala. This elegant dress is conveniently available near Apex, Cary, and Raleigh.
Kay Unger Rosalind Gown - Vivid Berry
$318.00
$318.00
$128.00
A model showcases an elegant floor-length gown with a sleek column silhouette, featuring a floral print and an asymmetrical peplum.
Kay Unger Luciana Column Gown | Iceberg
$358.00
$358.00
A model showcases a sleek blue gown adorned with vibrant floral prints, featuring a bateau neckline and an asymmetrical peplum with a ruffle.
Kay Unger Luciana Column Gown | Blue Opal
$358.00
$358.00
A model showcases the elegant Mariah Gown in a rich emerald green, featuring a deep V-neck and textured jacquard fabric with floral patterns.
Kay Unger Mariah Gown - Emerald
$348.00
$348.00
A model showcases a vibrant blue gown featuring large pink floral patterns along the hem, designed with short sleeves and a fitted bodice.
Kay Unger Ina Tea Length Dress | Dark Ink
$318.00
$318.00
A model showcases a stunning soft sage ball gown with metallic jacquard folds and gold floral detailing, perfect for elegant occasions like mother of the bride, prom, or black tie weddings. Available for pre-order near Apex, Cary & Raleigh.
Kay Unger Sheryl Dress
$448.00
$448.00
A model showcases a vintage floral jacquard gown in cool blue, featuring a faux-surplice bodice and short puff sleeves.
Kay Unger Esmerelda Dress
$398.00
$398.00
A model showcases a stunning emerald green floor-length gown with an off-the-shoulder sweetheart neckline and elegant draping. Perfect for events like prom, galas, or black tie weddings, this dress is available near Apex, Cary, and Raleigh.
Jovani Jovani 44524 | Emerald
$990.00
$990.00
A model stands elegantly in an off-the-shoulder allover lace sheath gown in olive green, showcasing a straight neckline and fitted silhouette.
Montage Montage 220947 | Olive
$899.00
$899.00