Bridal Appointments

Our dedicated stylists are ready to celebrate with you as we find you the perfect wedding wardrobe together!

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Mothers Appointments

Congratulations on this milestone in your family's life! We'll help you feel and look your very best for such an important moment.

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Social Occasion Appointments

Betty & Jane is thrilled to help you select the perfect thing for every memorable moment!

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Welcome to Betty & Jane Boutique

Betty & Jane is Western Wake's premier women's occasionwear store, located at the intersection of Cary, Apex and Holly Springs.

We specialize in the perfect dress for every RSVP, including bridal wardrobes, mother of the bride or groom, social occasions & galas, prom and more.

Our stylists are ready to help you find something truly beautiful in our luxurious environment. Book your appointment today so we can learn more about you and your event. We are excited to create lasting memories and ensure you feel your very best on life's most special days.

Little White Dresses
Sincerely Ours White Jacquard Darcy Dress
$138.00
$138.00
Elliatt Alexandra Halter Neck Gown
$185.00
$185.00
Astr The Label Reina Embroidered White Mini Dress
$168.00
$168.00
Nox Anabel White Cowl Neck Mini Dress - N-R759
$99.00
$99.00
Lucy Paris Fitz Midi Skirt
$95.00
$95.00
Lucy Paris Cyra Tie Neck Blouse
$78.00
$78.00
Sugarlips Brynley White Midi Dress
$96.00
$96.00
By Watters Fiore Little White Dress
$518.00
$518.00
Line & Dot Anchor Romper
$148.00
$148.00
Abbey Glass Catherine Dress in White Jacquard
$275.00
$275.00
Zoe and Claire Drop Waist Pleated Mini Dress
$79.00
$79.00
Astr The Label Tionna Bow-Detail Mini Dress
$158.00
$158.00
Line & Dot Tosca White Maxi Dress
$180.00
$180.00
By Watters Obsessed Little White Dress
$625.00
$625.00
By Watters Regis Little White Dress
$524.00
$524.00
By Watters Danny Little White Dress
$625.00
$625.00
Abbey Glass Martha Gown in Ivory Garden
$345.00
$345.00

Mother of the Bride or Groom
Kay Unger Lilianna Gown in Slate Blue
$448.00
$448.00
Abbey Glass Catherine Gown in Pink Peony
$395.00
$395.00
Kay Unger Mariah Gown - Mediterranean Blue
$348.00
$348.00
Kay Unger Samira Gown
$368.00
$368.00
Kay Unger Luciana Column Gown
$358.00
$358.00
Kay Unger Regina Tea Length Dress - Blue Opal
$328.00
$328.00
Kay Unger Nicoletta Gown in Mulberry
$348.00
$348.00
JS Collections Inaya Column Gown
$328.00
$328.00
JS Collections Jane A-Line Gown
$299.00
$299.00
Kay Unger Regina Tea Length Dress - Blush
$328.00
$328.00
Abbey Glass Camille Gown in Teal Dupioni
$285.00
$285.00
Abbey Glass Cecilia Gown Orange Pansy Vine Organza
$425.00
$425.00
Alyce Paris Burgundy Stretch Mikado Gown | AP-27863
$460.00
$460.00
Kay Unger Daisy Gown in Dark Twilight
$498.00
$498.00
Kay Unger Addison Tea Length Dress
$328.00
$328.00
Kay Unger Natalie Tea Length Dress
$298.00
$298.00
By Watters Claudia Frost Blue Gown
$706.00
$706.00

For Every RSVP
Elliatt Rhea A-Line Midi Dress
$310.00
$310.00
Elliatt Harper Strapless Gown
$308.00
$308.00
Elliatt Isadora Off-Shoulder Gown
$260.00
$260.00
By Watters Fiore Little White Dress
$518.00
$518.00
Abbey Glass Catherine Dress in White Jacquard
$275.00
$275.00
Strawberry Paris Corinne Maxi Dress in Fuchsia
$450.00
$450.00
Kay Unger Daisy Gown in Dark Twilight
$498.00
$498.00
Kay Unger Addison Tea Length Dress
$328.00
$328.00
Nox Anabel Dusty Blue Beaded Gown | N-C1834
$449.00
$449.00
Nox Anabel Lilac Double Strap Mermaid Gown | N-D1578
$329.00
$329.00
Nox Anabel Mocha & Gold Beaded Gown | N-F1728
$420.00
$420.00
Elliatt Emmeline Square Neck Midi Dress
$515.00
$515.00
Kay Unger Natalie Tea Length Dress
$298.00
$298.00
By Watters Claudia Frost Blue Gown
$706.00
$706.00
Rachel Allan Navy Satin Bow Dress | RA-71008
$678.00
$678.00
Rachel Allan Jacquard Mermaid Gown | Periwinkle
$798.00
$798.00
Rachel Allan Jacquard Mermaid Gown | Light Pink
$798.00
$798.00
Abbey Glass Martha Gown in Ivory Garden
$345.00
$345.00
Abbey Glass Charlotte Gown Gold Tea Rose Organza
$425.00
$425.00
Abbey Glass Harper Dress in Coastal Stripe
$295.00
$295.00
View collection

Betty & Jane Favorites
Vilagallo Block Print Floral Shift Dress
$210.00
$210.00
Astr The Label Blythe Floral Plisse Midi Dress
$164.00
$164.00
Clara the Label Zola Skirt in Misty Garden
$210.00
$210.00
Clara the Label Camelia Dress in Aqua Flora
$182.00
$182.00
Victoria Dunn Folly Maxi in Pink Hydrangea
$218.00
$218.00
Victoria Dunn Laurel Maxi in Pink Hydrangea
$224.00
$224.00
Strawberry Paris Corinne Maxi Dress in Fuchsia
$450.00
$450.00
Astr The Label Bayley Floral Pleated Maxi Dress
$198.00
$198.00
En Saison Cyrus V-Neck Mini Dress
$164.00
$164.00
En Saison Christabel Mini Dress
$158.00
$158.00
Adelyn Rae Etta Stripe Flutter Sleeve Dress
$120.00
$120.00
Adelyn Rae Marshall Embroidery Eyelet Mini Dress
$168.00
$168.00
Prosperina Botanical Affair Maris Dress
$249.00
$249.00
Prosperina Jacqueline Sky Blue Midi Dress
$188.00
$188.00
Alivia The Natalie Sweater
$120.00
$120.00
Alivia The Lori-Anne Dress
$238.00
$238.00
Joy Joy Indigo Oasis Maxi Dress
$199.00
$199.00
Prosperina Opaline Multi Abstract Mini Dress
$168.00
$168.00
Victoria Dunn French Quarters Dress in Blue Lotus
$168.00
$168.00
Abbey Glass Harper Dress in Coastal Stripe
$295.00
$295.00
View collection

We love our customers!

Sara M.

Went looking for a prom dress and all the ladies were fantastic to work with! So incredibly thankful for them making this a much easier process than we’ve had previously!

Leslie S.

I absolutely adore all the things I got from you! Thanks for the fast shipping!

Annelise L.

Beautiful high quality clothing and excellent customer service!! Rachel, Elizabeth and Danielle are so kind, professional and accommodating and provide a wonderful shopping experience.