Women's Occasionwear & Formal Dresses in Apex, NC

Betty & Jane Boutique is Western Wake County's premier women's occasionwear store, located in Apex, NC, serving Cary, Holly Springs, and all of Western Wake County. We specialize in the perfect dress for every RSVP, including bridal wardrobes, mother of the bride, mother of the groom, social occasions & galas, prom dresses, and more. Our stylists are ready to help you find something truly beautiful in our luxurious environment. Book your appointment today so we can learn more about you and your event. We are excited to create lasting memories and ensure you feel your very best on life's most special days.



Western Wake's premier occasionwear boutique. Shop prom, bridal, MOB, and formal dresses in Apex, NC. Book your personal styling appointment today.

Bridal Appointments

Our dedicated stylists are ready to celebrate with you as we find you the perfect wedding wardrobe together!

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Mothers Appointments

Congratulations on this milestone in your family's life! We'll help you feel and look your very best for such an important moment.

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Social Occasion Appointments

Betty & Jane is thrilled to help you select the perfect thing for every memorable moment!

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Little White Dresses
Sincerely Ours White Jacquard Darcy Dress
$138.00
$138.00
By Watters Fiore Little White Dress
$518.00
$518.00
Elliatt Alexandra Halter Neck Gown
$185.00
$185.00
Astr The Label Reina Embroidered White Mini Dress
$168.00
$168.00
Nox Anabel White Cowl Neck Mini Dress - N-R759
$99.00
$99.00
Nox Anabel Satin Tea Length A-Line | White
$165.00
$165.00
Strawberry Paris Kayla Dress | Ivory
$338.00
$338.00
Alyce Paris Sequin Fitted White Mini Dress | AP-70029
$477.00
$477.00
Alyce Paris White One Shoulder Midi Dress | AP-70005
$387.00
$387.00
Elliatt Sydney Strapless Midi Dress
$250.00
$250.00
Lucy Paris Erin Off-Shoulder Mini Dress
$140.00
$140.00
Lucy Paris Serafina White Halter Dress
$198.00
$198.00
Lucy Paris Fitz Midi Skirt
$95.00
$95.00
Lucy Paris Cyra Tie Neck Blouse
$78.00
$78.00
Sugarlips Brynley White Midi Dress
$96.00
$96.00
Line & Dot Anchor Romper
$148.00
$148.00
Abbey Glass Catherine Dress in White Jacquard
$275.00
$275.00
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Mother of the Bride or Groom
Kay Unger Lilianna Gown in Slate Blue
$448.00
$448.00
Abbey Glass Catherine Gown in Pink Peony
$395.00
$395.00
Kay Unger Mariah Gown - Mediterranean Blue
$348.00
$348.00
Kay Unger Samira Gown
$368.00
$368.00
Kay Unger Luciana Column Gown
$358.00
$358.00
Kay Unger Regina Tea Length Dress - Blue Opal
$328.00
$328.00
Kay Unger Nicoletta Gown in Mulberry
$348.00
$348.00
JS Collections Inaya Column Gown
$328.00
$328.00
JS Collections Jane A-Line Gown
$299.00
$299.00
Kay Unger Regina Tea Length Dress - Blush
$328.00
$328.00
Abbey Glass Camille Gown in Teal Dupioni
$285.00
$285.00
Abbey Glass Cecilia Gown Orange Pansy Vine Organza
$425.00
$425.00
Alyce Paris Burgundy Stretch Mikado Gown | AP-27863
$460.00
$460.00
Kay Unger Daisy Gown in Dark Twilight
$498.00
$498.00
Kay Unger Addison Tea Length Dress
$328.00
$328.00
Kay Unger Natalie Tea Length Dress
$298.00
$298.00
By Watters Claudia Frost Blue Gown
$706.00
$706.00
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For Every RSVP
Ava Presley Ava Presley 42242 | Cherry Red
$525.00
$525.00
Ava Presley Ava Presley 42313 | Navy
$376.00
$376.00
Ava Presley Ava Presley 42309 | Royal
$389.00
$389.00
Ava Presley Ava Presley 42314 | Royal
$452.00
$452.00
Ava Presley Ava Presley 26419 | Hot Pink
$494.00
$494.00
Ava Presley Ava Presley 42234 | Red
$556.00
$556.00
Ava Presley Ava Presley 42260 | Blue/Navy
$375.00
$375.00
Ava Presley Ava Presley 47146 | Royal Blue
$599.00
$599.00
Ava Presley Ava Presley 47276 | White
$578.00
$578.00
Ava Presley Ava Presley 47276 | Light Blue
$578.00
$578.00
Ava Presley Ava Presley 47276 | Blush
$578.00
$578.00
Ava Presley Ava Presley 42510 | Cherry Red
$284.00
$284.00
Ava Presley Ava Presley 42510 | Rose Pink
$284.00
$284.00
Ava Presley Ava Presley 42444 | Turquoise
$284.00
$284.00
Ava Presley Ava Presley 42444 | Soft Yellow
$284.00
$284.00
Ava Presley Ava Presley 26360 | | Blue/White
$336.00
$336.00
Kay Unger Caitlin Gown
$398.00
$398.00
Kay Unger Rhianna Gown
$448.00
$448.00
Kay Unger Deborah Tea Length Dress
$358.00
$358.00
Kay Unger Constance Gown
$448.00
$448.00
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Betty & Jane Favorites
Vilagallo Block Print Floral Shift Dress
$210.00
$210.00
Astr The Label Blythe Floral Plisse Midi Dress
$164.00
$164.00
Clara the Label Zola Skirt in Misty Garden
$210.00
$210.00
Clara the Label Camelia Dress in Aqua Flora
$182.00
$182.00
Victoria Dunn Folly Maxi in Pink Hydrangea
$218.00
$218.00
Victoria Dunn Laurel Maxi in Pink Hydrangea
$224.00
$224.00
Strawberry Paris Corinne Maxi Dress in Fuchsia
$250.00
$250.00
Astr The Label Bayley Floral Pleated Maxi Dress
$198.00
$198.00
En Saison Cyrus V-Neck Mini Dress
$164.00
$164.00
En Saison Christabel Mini Dress
$158.00
$158.00
Adelyn Rae Etta Stripe Flutter Sleeve Dress
$120.00
$120.00
Adelyn Rae Marshall Embroidery Eyelet Mini Dress
$168.00
$168.00
Prosperina Botanical Affair Maris Dress
$249.00
$249.00
Prosperina Jacqueline Sky Blue Midi Dress
$188.00
$188.00
Alivia The Natalie Sweater
$120.00
$120.00
SALE
Alivia The Lori-Anne Dress
$166.60
$166.60
$238.00
Joy Joy Indigo Oasis Maxi Dress
$199.00
$199.00
Prosperina Opaline Multi Abstract Mini Dress
$168.00
$168.00
Victoria Dunn French Quarters Dress in Blue Lotus
$168.00
$168.00
Abbey Glass Harper Dress in Coastal Stripe
$295.00
$295.00
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Make Your Appointment

We Love Our Customers!

Sara M.

Went looking for a prom dress and all the ladies were fantastic to work with! So incredibly thankful for them making this a much easier process than we’ve had previously!

Leslie S.

I absolutely adore all the things I got from you! Thanks for the fast shipping!

Annelise L.

Beautiful high quality clothing and excellent customer service!! Rachel, Elizabeth and Danielle are so kind, professional and accommodating and provide a wonderful shopping experience.