Our Occasion Wear Collection

From weddings to galas, birthdays to baby showers, Betty & Jane Boutique has the occasion wear you need for life's special moments.

Our Apex, NC boutique carries a thoughtfully curated selection of dresses for every type of event, in a range of price points, sizes, and styles.

As Western Wake's premier occasion wear store, we pride ourselves on personalized service and an inventory that's constantly refreshed with new arrivals. Whether you need something for a milestone celebration or a last-minute invite, our stylists will help you find the perfect dress for your next "yes" RSVP.

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128 products

A model showcases a flirty pink mini dress with a ruched bustier bodice and a full skirt, perfect for birthday parties or date nights. The dress is set against a backdrop of blooming pink flowers, adding to its feminine charm.
Ava Presley Ava Presley 26314 | Bubblegum
$284.00
$284.00
A model poses in a flirty baby blue mini dress with a ruched bustier bodice and corset-style structure, standing beside a pool surrounded by greenery.
Ava Presley Ava Presley 26314 | Sky Blue
$284.00
$284.00
A model poses in a stunning strapless burgundy gown adorned with intricate floral patterns, showcasing a fitted silhouette that flares at the bottom.
Jovani Jovani 48186 | Purple
$936.00
$936.00
A model poses in a stunning off-white strapless dress adorned with delicate floral embellishments. This chic mini dress is perfect for events like prom, date nights, or birthday parties, and is conveniently located near Apex, Cary,.
Jovani Jovani 44855 | Off-White
$715.00
$715.00
A stunning champagne evening gown featuring an off-the-shoulder design, intricate beading, and a flowing layered skirt. Perfect for formal events like galas, black tie weddings, or proms, and available near Apex, Cary, and Raleigh.
Jovani Jovani 44843 | Champagne
$990.00
$990.00
A model poses in a stunning strapless blue gown with intricate silver detailing, showcasing a flowing A-line silhouette.
Jovani Jovani 44369 | Blue
$990.00
$990.00
A model poses in a stunning navy strapless mermaid gown adorned with intricate sequin detailing, perfect for formal occasions such as galas or black tie weddings.
Jovani Jovani 40181 | Navy
$1,210.00
$1,210.00
A model showcases a stunning strapless mermaid gown with side ruffles in a shimmering gunmetal and gold fabric.
Jovani Jovani 42028 | Gunmetal & Gold
$959.00
$959.00
A model poses in an elegant light blue mermaid gown with off-the-shoulder sleeves and ruffled detailing.
Jovani Jovani 23190 | Light Blue
$991.00
$991.00
A model showcases a stunning navy gown with off-the-shoulder sleeves and a flowing skirt featuring elegant ruffles.
Jovani Jovani 00446 | Navy
$935.00
$935.00
A model poses in a stunning plum gown featuring an off-the-shoulder neckline and elegant ruffle details, perfect for a black tie wedding or gala.
Jovani Jovani 00446 | Plum
$935.00
$935.00
A model poses gracefully in a stunning off-white lace dress with a strapless design, sitting on a stone ledge surrounded by vibrant bougainvillea. This elegant gown is perfect for special occasions like weddings, proms, or formal events.
Jovani Jovani 49525 | Off-White
$1,089.00
$1,089.00
A model showcases an elegant strapless gown featuring a beautiful blue floral pattern, standing in an outdoor setting with large doors.
Jovani Jovani 52088 | Periwinkle
$935.00
$935.00
A model poses in a floor-length chocolate brown gown with a textured jacquard fabric and a v-neckline, perfect for elegant occasions like galas or weddings. This stunning dress is conveniently located near Apex, Cary, and Raleigh.
Kay Unger Mariah Gown - Chocolate
$348.00
$348.00
A model showcases a stunning one-shoulder gown featuring a dark floral pattern in rich tones of blue and gold.
Kay Unger Brynlee Gown
$398.00
$398.00
A model showcases an elegant black gown adorned with large, gold floral patterns, featuring an off-the-shoulder neckline and a thigh-high slit.
Kay Unger Mya Gown
$368.00
$368.00