Our Occasion Wear Collection

From weddings to galas, birthdays to baby showers, Betty & Jane Boutique has the occasion wear you need for life's special moments.

Our Apex, NC boutique carries a thoughtfully curated selection of dresses for every type of event, in a range of price points, sizes, and styles.

As Western Wake's premier occasion wear store, we pride ourselves on personalized service and an inventory that's constantly refreshed with new arrivals. Whether you need something for a milestone celebration or a last-minute invite, our stylists will help you find the perfect dress for your next "yes" RSVP.

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59 products

Model wearing a dark navy gown featuring a faux wrap bodice, bishop sleeves, and a cascading ruffle along the skirt with a side slit.
Kay Unger Nia Gown in Dark Twilight
$348.00
$348.00
Kay Unger Ria Embellished Midi Dress
$368.00
$368.00
A model showcases the Nicoletta Gown in Mulberry, featuring a Victorian floral print on dark fabric and a contrasting pleated sash at the waist.
Kay Unger Nicoletta Gown in Mulberry
$348.00
$348.00
Kay Unger Regina Tea Length Dress - Blush
$328.00
$328.00
A model showcases the elegant Mariah Gown in a rich sangria hue, featuring a V-neckline and a full skirt with textured jacquard fabric.
Kay Unger Mariah Gown - Sangria
$348.00
$348.00
A model showcases a stunning one-shoulder gown in sage green with intricate floral jacquard detailing.
JS Collections Gretchen One Shoulder Gown
$328.00
$328.00
A model stands elegantly in a blue organza gown featuring a one-shoulder design and a flowing skirt with a ruffled overlay.
JS Collections Evangeline Organza Gown
$268.00
$268.00
A model showcases a stunning satin jacquard gown featuring a bold cobalt base with vibrant floral patterns.
JS Collections Eloria Mermaid Gown
$328.00
$328.00
A model showcases a textured green organza gown with a surplice bodice and a sculpted cummerbund, featuring a dimensional rosette detail.
JS Collections Della Organza Gown
$298.00
$298.00
A model showcases a floor-length, light blue gown with a square neckline and short sleeves, featuring a fitted silhouette and elegant cascading detail.
JS Collections Matilda Beaded Detail Gown
$260.00
$260.00
A model stands elegantly in a floor-length black column gown featuring vertical soutache embroidery and sheer mesh short sleeves.
JS Collections Inaya Column Gown
$328.00
$328.00
A model showcases a flowing, pleated purple gown with a draped V-neckline and cap sleeves. This elegant dress is perfect for formal events like weddings or galas and is conveniently located near Apex, Cary, and Raleigh.
THEIA Laurel Gown
$795.00
$795.00
A model showcases a stunning blue Mikado V-neck gown with delicate floral embroidery at the neckline, surrounded by oversized, vibrant flowers.
THEIA Velina Mikado V Neck Gown
$795.00
$795.00
A model showcases an elegant deep olive gown with an asymmetric neckline and soft peplum overlay, perfect for formal events like weddings or galas. This stunning dress is conveniently available near Apex, Cary, and Raleigh.
THEIA Avalina Organza Gown
$845.00
$845.00
A model wears a strapless, floral-printed gown featuring vibrant pink and yellow blooms against a blue background.
THEIA Cleo Strapless Gown in Blue Zen
$745.00
$745.00
THEIA Zara Draped Shawl Column Dress
$695.00
$695.00

Find a stunning Mother of the Groom dress at Betty & Jane Boutique. Serving Apex, Cary, and Holly Springs, NC.

Our Mother of the Groom collection features elegant gowns, dressy separates, and sophisticated silhouettes in a range of colors and sizes to coordinate beautifully with the wedding's color palette. Whether the celebration is formal or relaxed, we have options to match every dress code. Book a styling appointment at our Western Wake County boutique and let our experienced stylists help you find a dress that makes you feel as special as the occasion deserves.

Don’t see your size? Additional sizes available for pre-order. Dresses typically will arrive in 1-2 weeks. Email us at hello@shopbettyandjane.com to place your order or inquire further.