Our Occasion Wear Collection

From weddings to galas, birthdays to baby showers, Betty & Jane Boutique has the occasion wear you need for life's special moments.

Our Apex, NC boutique carries a thoughtfully curated selection of dresses for every type of event, in a range of price points, sizes, and styles.

As Western Wake's premier occasion wear store, we pride ourselves on personalized service and an inventory that's constantly refreshed with new arrivals. Whether you need something for a milestone celebration or a last-minute invite, our stylists will help you find the perfect dress for your next "yes" RSVP.

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128 products

A model poses in a stunning Mediterranean blue gown with a V-neckline and a flowing skirt, showcasing a lustrous, textured jacquard fabric.
Kay Unger Mariah Gown - Mediterranean Blue
$348.00
$348.00
Kay Unger Natalie Tea Length Dress
$298.00
$298.00
A model poses in a vibrant green strapless dress featuring a structured bodice and a layered fringe skirt, perfect for a gala or black tie wedding. This stunning gown is conveniently available near Apex, Cary, and Raleigh.
Ava Presley Ava Presley 47304 | Green
$326.00
$326.00
A model stands confidently in a sleeveless navy dress adorned with intricate floral lace detailing and a tea-length hem.
JS Collections Meli Soutache Tea Length Dress
$328.00
$328.00
A model showcases a stunning one-shoulder gown featuring a vibrant floral print in shades of pink and deep navy.
Kay Unger Dianna Gown
$398.00
$398.00
A model showcases a stunning one-shoulder gown adorned with a vibrant floral pattern in shades of blue and green against a dark background.
Kay Unger Daisy Gown in Dark Twilight
$498.00
$498.00
A model stands elegantly in a strapless gown featuring a vibrant rose print in soft blue and pink hues. This stunning dress, perfect for black-tie events like weddings or galas, is conveniently available near Apex, Cary, and Raleigh.
Kay Unger Lucienne Strapless Column Gown
$318.00
$318.00
A woman stands elegantly in a full-length golden olive satin gown with a high neckline and flowing silhouette, holding a blue clutch.
Abbey Glass Rory Gown Golden Olive Satin
$285.00
$285.00
A woman stands confidently in a navy fit and flare gown with intricate beading, posing in front of a large ornate mirror adorned with flowers.
Elliatt Espera Fit & Flare Gown | Navy
$388.00
$388.00
A model showcases a stunning one-shoulder gown in sage green with intricate floral jacquard detailing.
JS Collections Gretchen One Shoulder Gown
$328.00
$328.00
A model showcases a stunning strapless organza gown in a soft blue hue, featuring a softly pleated bodice and a flowing layered skirt.
JS Collections Amicia Strapless Organza Gown
$268.00
$268.00
A model showcases a stunning navy A-line gown featuring soft ruched sleeves and a hand-pleated bodice, complemented by a thigh-high slit.
JS Collections Jane A-Line Gown
$299.00
$299.00
A model showcases an elegant deep olive gown with an asymmetric neckline and soft peplum overlay, perfect for formal events like weddings or galas. This stunning dress is conveniently available near Apex, Cary, and Raleigh.
THEIA Avalina Organza Gown
$845.00
$845.00
A model stands wearing a strapless column gown featuring a vibrant floral design in shades of blue and purple.
THEIA Cyrilla Strapless Column Gown
$745.00
$745.00
A model showcases a stunning burgundy stretch Mikado gown with off-the-shoulder sleeves and a draped front, perfect for elegant occasions like a black tie wedding or gala. This dress is conveniently located near Apex, Cary, and Raleigh.
Alyce Paris Burgundy Stretch Mikado Gown | AP-27863
$460.00
$460.00
A model wearing a floor-length gown featuring a dark floral jacquard pattern in shades of purple and pink. This elegant dress, perfect for a mother of the bride or gala, is available near Apex, Cary, and Raleigh.
Kay Unger Caitlin Gown
$398.00
$398.00