Our Occasion Wear Collection

From weddings to galas, birthdays to baby showers, Betty & Jane Boutique has the occasion wear you need for life's special moments.

Our Apex, NC boutique carries a thoughtfully curated selection of dresses for every type of event, in a range of price points, sizes, and styles.

As Western Wake's premier occasion wear store, we pride ourselves on personalized service and an inventory that's constantly refreshed with new arrivals. Whether you need something for a milestone celebration or a last-minute invite, our stylists will help you find the perfect dress for your next "yes" RSVP.

59 products

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A model poses in a stunning Mediterranean blue gown with a V-neckline and a flowing skirt, showcasing a lustrous, textured jacquard fabric.
Kay Unger Mariah Gown - Mediterranean Blue
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$348.00
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$348.00
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Kay Unger Natalie Tea Length Dress
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$298.00
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$298.00
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A model showcases a stunning strapless organza gown in a soft blue hue, featuring a softly pleated bodice and a flowing layered skirt.
JS Collections Amicia Strapless Organza Gown
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$268.00
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$268.00
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JS Collections Meredith Tea Length Dress
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$268.00
Sale Price
$268.00
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JS Collections Meli Soutache Tea Length Dress
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$328.00
Sale Price
$328.00
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A model showcases a stunning navy A-line gown featuring soft ruched sleeves and a hand-pleated bodice, complemented by a thigh-high slit.
JS Collections Jane A-Line Gown
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$299.00
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$299.00
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A model showcases a stunning gown featuring a sleeveless design in antique rose with a floral jacquard pattern.
Kay Unger Rhianna Gown
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$448.00
Sale Price
$448.00
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A model showcases a stunning strapless gown featuring a dark navy background adorned with large pink floral patterns.
Kay Unger Willow Azalea Gown
Regular Price
$398.00
Sale Price
$398.00
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A model showcases a stunning one-shoulder gown featuring a vibrant floral print in shades of pink and deep navy.
Kay Unger Dianna Gown
Regular Price
$398.00
Sale Price
$398.00
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A model poses in a stunning black gown adorned with large purple floral prints, featuring a flattering V-neckline and a fitted silhouette that flows into a graceful skirt.
Kay Unger Athena Gown
Regular Price
$398.00
Sale Price
$398.00
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A model showcases the elegant Mariah Gown in Heather Rose, featuring a stunning floral jacquard design and a flattering V-neckline.
Kay Unger Mariah Gown - Heather Rose
Regular Price
$348.00
Sale Price
$348.00
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A model showcases a stunning one-shoulder gown adorned with a vibrant floral pattern in shades of blue and green against a dark background.
Kay Unger Daisy Gown in Dark Twilight
Regular Price
$498.00
Sale Price
$498.00
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Kay Unger Addison Tea Length Dress
Regular Price
$328.00
Sale Price
$328.00
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A model stands elegantly in a strapless gown featuring a vibrant rose print in soft blue and pink hues. This stunning dress, perfect for black-tie events like weddings or galas, is conveniently available near Apex, Cary, and Raleigh.
Kay Unger Lucienne Strapless Column Gown
Regular Price
$318.00
Sale Price
$318.00
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Kay Unger Saylor Tea Length Dress | Blush
Regular Price
$398.00
Sale Price
$398.00
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A model showcases a stunning one-shoulder gown in a rich berry hue, featuring a draped bodice and flowing overlay.
Kay Unger Seraphina Organza Gown
Regular Price
$298.00
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$298.00
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Find a stunning Mother of the Groom dress at Betty & Jane Boutique. Serving Apex, Cary, and Holly Springs, NC.

Our Mother of the Groom collection features elegant gowns, dressy separates, and sophisticated silhouettes in a range of colors and sizes to coordinate beautifully with the wedding's color palette. Whether the celebration is formal or relaxed, we have options to match every dress code. Book a styling appointment at our Western Wake County boutique and let our experienced stylists help you find a dress that makes you feel as special as the occasion deserves.

Don’t see your size? Additional sizes available for pre-order. Dresses typically will arrive in 1-2 weeks. Email us at hello@shopbettyandjane.com to place your order or inquire further.