Our Occasion Wear Collection

From weddings to galas, birthdays to baby showers, Betty & Jane Boutique has the occasion wear you need for life's special moments.

Our Apex, NC boutique carries a thoughtfully curated selection of dresses for every type of event, in a range of price points, sizes, and styles.

As Western Wake's premier occasion wear store, we pride ourselves on personalized service and an inventory that's constantly refreshed with new arrivals. Whether you need something for a milestone celebration or a last-minute invite, our stylists will help you find the perfect dress for your next "yes" RSVP.

13 products

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A model poses in a stunning Mediterranean blue gown with a V-neckline and a flowing skirt, showcasing a lustrous, textured jacquard fabric.
Kay Unger Mariah Gown - Mediterranean Blue
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$348.00
Sale Price
$348.00
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A model showcases a stunning strapless organza gown in a soft blue hue, featuring a softly pleated bodice and a flowing layered skirt.
JS Collections Amicia Strapless Organza Gown
Regular Price
$268.00
Sale Price
$268.00
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JS Collections Meredith Tea Length Dress
Regular Price
$268.00
Sale Price
$268.00
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A model showcases a stunning strapless gown featuring a dark navy background adorned with large pink floral patterns.
Kay Unger Willow Azalea Gown
Regular Price
$398.00
Sale Price
$398.00
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A model poses in a stunning black gown adorned with large purple floral prints, featuring a flattering V-neckline and a fitted silhouette that flows into a graceful skirt.
Kay Unger Athena Gown
Regular Price
$398.00
Sale Price
$398.00
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Kay Unger Addison Tea Length Dress
Regular Price
$328.00
Sale Price
$328.00
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Kay Unger Saylor Tea Length Dress | Blush
Regular Price
$398.00
Sale Price
$398.00
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Kay Unger Regina Tea Length Dress - Blush
Regular Price
$328.00
Sale Price
$328.00
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A model showcases a floor-length, light blue gown with a square neckline and short sleeves, featuring a fitted silhouette and elegant cascading detail.
JS Collections Matilda Beaded Detail Gown
Regular Price
$260.00
Sale Price
$260.00
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A model wears a strapless, floral-printed gown featuring vibrant pink and yellow blooms against a blue background.
THEIA Cleo Strapless Gown in Blue Zen
Regular Price
$745.00
Sale Price
$745.00
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THEIA Selina Strapless Cocktail
Regular Price
$745.00
Sale Price
$745.00
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A stunning gold off-shoulder gown features a peplum waist and a flowing skirt, perfect for elegant occasions like galas or weddings.
Alyce Paris Gold Off Shoulder Gown - AP-27612
Regular Price
$388.00
Sale Price
$388.00
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A model showcases a strapless gown featuring a fluid abstract floral print in shades of pink, green, and blue, with pleat detailing on the bodice and a full skirt.
Kay Unger Ida Gown
Regular Price
$428.00
Sale Price
$428.00
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Find a stunning Mother of the Groom dress at Betty & Jane Boutique. Serving Apex, Cary, and Holly Springs, NC.

Our Mother of the Groom collection features elegant gowns, dressy separates, and sophisticated silhouettes in a range of colors and sizes to coordinate beautifully with the wedding's color palette. Whether the celebration is formal or relaxed, we have options to match every dress code. Book a styling appointment at our Western Wake County boutique and let our experienced stylists help you find a dress that makes you feel as special as the occasion deserves.

Don’t see your size? Additional sizes available for pre-order. Dresses typically will arrive in 1-2 weeks. Email us at hello@shopbettyandjane.com to place your order or inquire further.