Our Occasion Wear Collection

From weddings to galas, birthdays to baby showers, Betty & Jane Boutique has the occasion wear you need for life's special moments.

Our Apex, NC boutique carries a thoughtfully curated selection of dresses for every type of event, in a range of price points, sizes, and styles.

As Western Wake's premier occasion wear store, we pride ourselves on personalized service and an inventory that's constantly refreshed with new arrivals. Whether you need something for a milestone celebration or a last-minute invite, our stylists will help you find the perfect dress for your next "yes" RSVP.

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17 products

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A model poses in a stunning Mediterranean blue gown with a V-neckline and a flowing skirt, showcasing a lustrous, textured jacquard fabric.
Kay Unger Mariah Gown - Mediterranean Blue
$348.00
$348.00
A model showcases a stunning navy A-line gown featuring soft ruched sleeves and a hand-pleated bodice, complemented by a thigh-high slit.
JS Collections Jane A-Line Gown
$299.00
$299.00
A model showcases a stunning gown featuring a sleeveless design in antique rose with a floral jacquard pattern.
Kay Unger Rhianna Gown
$448.00
$448.00
A model showcases the elegant Mariah Gown in Heather Rose, featuring a stunning floral jacquard design and a flattering V-neckline.
Kay Unger Mariah Gown - Heather Rose
$348.00
$348.00
Kay Unger Addison Tea Length Dress
$328.00
$328.00
Model wearing a dark navy gown featuring a faux wrap bodice, bishop sleeves, and a cascading ruffle along the skirt with a side slit.
Kay Unger Nia Gown in Dark Twilight
$348.00
$348.00
A model showcases a stunning satin jacquard gown featuring a bold cobalt base with vibrant floral patterns.
JS Collections Eloria Mermaid Gown
$328.00
$328.00
A model showcases a flowing, pleated purple gown with a draped V-neckline and cap sleeves. This elegant dress is perfect for formal events like weddings or galas and is conveniently located near Apex, Cary, and Raleigh.
THEIA Laurel Gown
$795.00
$795.00
A model showcases an elegant deep olive gown with an asymmetric neckline and soft peplum overlay, perfect for formal events like weddings or galas. This stunning dress is conveniently available near Apex, Cary, and Raleigh.
THEIA Avalina Organza Gown
$845.00
$845.00
A model wears a strapless, floral-printed gown featuring vibrant pink and yellow blooms against a blue background.
THEIA Cleo Strapless Gown in Blue Zen
$745.00
$745.00
A model showcases the Oriana One Shoulder Gown, featuring a vibrant purple floral design with flowing layers and a side slit.
THEIA Oriana One Shoulder Gown
$995.00
$995.00
A model poses in a stunning strapless draped gown in a vibrant sangria color, featuring a flowing design with ruffles cascading down the front.
THEIA Teresa Strapless Draped Gown - Sangria
$795.00
$795.00
A woman models a stunning floor-length gown in a soft blue hue adorned with vibrant floral prints. The dress features a V-neckline, a stylish side slit, and a large bow detail, making it perfect for a mother of the bride or gala event.
Kay Unger Kathleen Gown
$398.00
$398.00
A model showcases a strapless gown featuring a dark background adorned with a colorful floral print, perfect for elegant occasions like a black tie wedding or gala. This dress is conveniently available near Apex, Cary, and Raleigh.
Kay Unger Constance Column Gown
$388.00
$388.00
A model showcases a stunning emerald gown featuring a floral print in shades of pink and green. This elegant dress is perfect for special occasions like galas or black-tie weddings and is conveniently located near Apex, Cary, and Raleigh.
Kay Unger Rosalind Gown - Emerald
$318.00
$318.00
$128.00
A model stands confidently in a sleeveless, mulberry-colored gown featuring a pleated surplice bodice and full skirt. This elegant dress is perfect for occasions like weddings or galas, with convenient access from Apex, Cary, and Raleigh.
Kay Unger Olivia Gown in Mulberry
$348.00
$348.00

Find a stunning Mother of the Groom dress at Betty & Jane Boutique. Serving Apex, Cary, and Holly Springs, NC.

Our Mother of the Groom collection features elegant gowns, dressy separates, and sophisticated silhouettes in a range of colors and sizes to coordinate beautifully with the wedding's color palette. Whether the celebration is formal or relaxed, we have options to match every dress code. Book a styling appointment at our Western Wake County boutique and let our experienced stylists help you find a dress that makes you feel as special as the occasion deserves.

Don’t see your size? Additional sizes available for pre-order. Dresses typically will arrive in 1-2 weeks. Email us at hello@shopbettyandjane.com to place your order or inquire further.