New Arrivals

The Newest Dresses from Our Designers

Shop the newest formalwear, dresses, and gowns from our designers to stay stylish and look your best for your next party, wedding, or shower. Wherever you are in Apex, Cary, or Holly Springs, Betty & Jane Boutique has something to fit your style!

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394 products

A model poses in an elegant light blue mermaid gown with off-the-shoulder sleeves and ruffled detailing.
Jovani Jovani 23190 | Light Blue
$991.00
$991.00
A model showcases a stunning navy gown with off-the-shoulder sleeves and a flowing skirt featuring elegant ruffles.
Jovani Jovani 00446 | Navy
$935.00
$935.00
A model poses gracefully in a stunning off-white lace dress with a strapless design, sitting on a stone ledge surrounded by vibrant bougainvillea. This elegant gown is perfect for special occasions like weddings, proms, or formal events.
Jovani Jovani 49525 | Off-White
$1,089.00
$1,089.00
A model poses in a floor-length chocolate brown gown with a textured jacquard fabric and a v-neckline, perfect for elegant occasions like galas or weddings. This stunning dress is conveniently located near Apex, Cary, and Raleigh.
Kay Unger Mariah Gown - Chocolate
$348.00
$348.00
A model showcases a stunning one-shoulder gown featuring a dark floral pattern in rich tones of blue and gold.
Kay Unger Brynlee Gown
$398.00
$398.00
A model poses in a stunning lavender gown featuring a corset bodice, sleek silhouette, and a thigh-high slit.
Ellie Wilde Ellie Wilde EW36021 | Lavender Frost
$419.00
$419.00
A model showcases a stunning royal blue gown featuring a fitted bodice and a dramatic front slit, perfect for formal occasions like prom, galas, or black tie weddings.
Ellie Wilde Ellie Wilde EW36021 | Royal Blue
$419.00
$419.00
A model poses in a vibrant hot pink off-the-shoulder gown featuring three-dimensional flower lace straps and a front slit, showcasing a layered ruffled skirt.
Ellie Wilde Ellie Wilde EW37108 | Hot Pink
$609.00
$609.00
A model poses in a stunning off-the-shoulder blue gown with intricate lace detailing and a corset bodice.
Ellie Wilde Ellie Wilde EW37028 | Dusk
$589.00
$589.00
A woman poses in an elegant floral gown with a fitted bodice and flowing skirt, featuring a unique neckline with fabric details.
Abbey Glass Victoria Gown Blush Pansy Vine Organza
$395.00
$395.00
A woman stands elegantly in a full-length golden olive satin gown with a high neckline and flowing silhouette, holding a blue clutch.
Abbey Glass Rory Gown Golden Olive Satin
$285.00
$285.00
A model showcases a stunning teal blue gown with an off-the-shoulder neckline and intricate hand-beaded floral designs. Perfect for events like galas or weddings, this elegant dress is conveniently available near Apex, Cary, and Raleigh.
THEIA Turin Beaded Off Shoulder Gown
$995.00
$995.00
A model showcases a stunning floor-length gown in vivid berry with a rose bouquet print, perfect for formal occasions like a black tie wedding or gala. This elegant dress is conveniently available near Apex, Cary, and Raleigh.
Kay Unger Rosalind Gown - Vivid Berry
$318.00
$318.00
$128.00
A model showcases an elegant floor-length gown with a sleek column silhouette, featuring a floral print and an asymmetrical peplum.
Kay Unger Luciana Column Gown | Iceberg
$358.00
$358.00
A model showcases the elegant Mariah Gown in a rich emerald green, featuring a deep V-neck and textured jacquard fabric with floral patterns.
Kay Unger Mariah Gown - Emerald
$348.00
$348.00
A model showcases a vintage floral jacquard gown in cool blue, featuring a faux-surplice bodice and short puff sleeves.
Kay Unger Esmerelda Dress
$398.00
$398.00